Dr. Fatma Helmy Ismail
Eng. Nour ElHuda Ashraf
Since the pandemic, the importance of a digital presence for all businesses worldwide had been exponentially growing. Hence comes the fact that the electronic market is overwhelmed by many websites. The challenge is to ensure that your target audience sees the content you create in their search query results. Many companies in Egypt manually provide search engine optimization (SEO) services, but none offer automation for this process. Arabic websites also grabbed our attention since very few Arabic SEO tools are introduced to the middle eastern market. Our project aims to help business owners by facilitating the SEO process through keyword extraction in both Arabic and English, as well as website content substitution with better synonymous keywords that rank. Furthermore, the process will be eased by analyzing each keyword’s CPC and search volume, as well as generating ads and blog content for the website itself. We apply state-of-the-art natural language processing techniques to offer a solid academic background for our project.
Our system aims to provide website owners and marketers with a hassle-free and efficient SEO experience by:
- Providing the best and most relevant keywords in Arabic and English to help improve website ranking on SERP using the TF-IDF algorithm. This saves an average of 10 days in keyword research time.
- Offering AI-powered tools such as Natural Language Processing to analyze and interpret text and spoken language like humans
- Replacing website content with better synonymous keywords in English (using word2vec algorithm) or Arabic (using LSA algorithm) to improve website ranking.
- Indicating the amount of traffic, search volume, and cost per click (CPC) for each keyword using Google Adwords API.
- Offering a domain analysis tool that allows website owners to track and analyze their domain’s performance, including metrics such as domain authority, backlinks, and organic search traffic. Users can also track their competitors’ domains.
- Optimizing website images for faster load times using the Website Image Optimizer feature, which converts images to the best format for websites (webp) and downloads them to the user’s device.
- Providing a Website Speed Checker that measures a website’s loading time and suggests efficient solutions to improve load times in case it is below average.
- Generating new blog ideas and content using the GPT-3 API to help website owners avoid the hassle of finding new ideas for blog and website content creation, as well as Ad copywriting for paid Google Ads.
This system is mainly designed to help our users easily manage and optimize their website’s search engine optimization (SEO) efforts. This implies that users will be able to improve their website’s ranking in organic search results, which may result in more traffic to their website and potential new customers. Our goal is to provide a user-friendly and efficient tool that assists users in their SEO efforts. The proposed system is capable of:
- Keyword Research: Using Natural Language Processing, this feature provides users with high-ranking keywords in both Arabic and English to help them optimize their website’s content and improve their SEO. The tool can be used by both those who are starting to develop their websites and those with already existing websites.
- Domain Analysis:This feature allows users to analyze their website’s domain performance, including metrics such as domain authority, backlinks, organic search traffic and much more. It can help users identify areas for improvement as well as track their competitors’ domains.
- Website Image Optimization: Images are often a significant contributor to a website’s load time, which can negatively impact SEO. This feature allows users to scrape all images within a given URL and optimize them. Users can download all their optimized images with one button press.
- Website Speed Checker: This feature measures how long a website takes to load and analyzes its performance. It provides users with an analysis of the website’s load time and performance. The Website Speed Checker is important for SEO because search engines prioritize websites that load quickly, and it helps users optimize their website for faster load times.
- Blog Ideas and Content Generator:This feature generates new blog ideas and content to remove writer’s block and ease the process of content creation. It provides users with a list of potential topics and ideas based on their website’s niche and industry.
By providing these features, we aim to make SEO easier for our users, allowing them to focus on their business and website’s growth.
Documents and Presentations
You will find here the documents and presentation for our proposal.
You will find here the documents and presentation for our SRS.
You will find here the documents and presentation for our SDD.
You will find here the documents and presentation for our Thesis
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